Privacy Policy

FORMA ("we", "us") operates the website and app at formabuild.net. This policy explains what information we collect, how it is used, and the third-party services we rely on.

Information we collect

When you create an account we store your name and email address via our authentication provider, Supabase. Your workout, nutrition, weight and progress data are saved to your account so they sync across devices; much of this is also kept locally on your device. We do not sell your personal information.

Camera & Form Check

The Form Check uses your device camera to analyse your exercise technique. All pose detection runs on your device, inside your browser, using an on-device model. Your camera video is never uploaded, recorded, or sent to us or any third party — it stays on your phone and is discarded as you use the feature. You can revoke camera permission at any time in your browser or device settings.

Location & Stride

The Stride run & walk tracker uses your device's location (with your permission) to trace your route while an activity is running. Your position is processed on your device. If you save an activity to your account, we store only the shape of the route — relative distances from your starting point — together with distance, time and estimated calories. Absolute GPS coordinates are never sent to or stored on our servers, so a saved activity cannot reveal where you were. You can revoke location permission at any time in your browser or device settings, and delete saved activities by deleting your account.

Food Scan

If you use the optional Food Scan in the nutrition tracker, the photo you take or upload is sent securely to our AI provider, Anthropic, to estimate its nutritional content, and the estimate is returned to you. We do not store your food photos, and Anthropic does not use data sent through its API to train its models. This feature only runs when you choose a photo.

Analytics & performance

To understand how the app is used and to fix problems, we use Vercel Analytics (privacy-friendly, aggregate traffic), Microsoft Clarity (usage analytics, heatmaps and session replays of on-page interactions — not your camera), and Sentry (error and crash diagnostics). These services may set cookies and collect device, browser and usage information to provide their features.

Notifications

If you opt in to workout reminders, we store a browser push-notification subscription so we can send you reminders. You can turn notifications off at any time in your browser or device settings.

Friends & community

If you use the Friends feature, people you connect with — using a code you choose to share — can see your completed workouts (exercises, sets and reps), your display name and your position on a weekly activity leaderboard. Your body weight and body measurements are never shared. You control who you connect with, and can remove friends or rotate your code at any time.

Cookies & advertising

We use cookies for sign-in and preferences. On the web we also display ads served by Google AdSense. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this and other websites. You can opt out of personalized advertising by visiting Google Ads Settings. For more information about how Google uses data, see Google's policies.

Payments

Where paid plans are offered, payments are processed securely by Stripe. We never see or store your full card details.

Your choices & deleting your data

You can delete your account and its associated data yourself, at any time, from the Delete Account page — or by emailing us. You may also manage cookies through your browser settings.

Contact

Questions about this policy? Email us at support@formabuild.net.