I'm Rab, the founder of FORMA— a free AI fitness platform I built because the tools I wanted (an interactive 3D muscle map, a workout builder, plain-language exercise guides, and honest calculators) were scattered across a dozen apps and paywalls. I write and curate FORMA's training and nutrition content, and I read and act on the feedback people send.
How FORMA's content is made
FORMA's guides and calculators are built on recognized, published methods — the Mifflin-St Jeor equation for energy needs, the Epley formula for one-rep-max estimates, and public-domain exercise data — and are written to be clear and practical rather than clickbait. You can read the full methodology and editorial standards on the About page.
An honest disclaimer
I'm not a doctor, dietitian, or certified trainer, and FORMA's content is general fitness information, not medical advice. If you have a health condition, are pregnant, or are returning from injury, talk to a qualified professional before starting a new program. I'd rather be upfront about that than pretend otherwise.